Google, Meta and TikTok Face New Levy to Support Australian Journalism as Albanese Unveils Media Reform

Why the Change?

For years, Australian publishers have argued that tech platforms benefit from professional journalism without properly compensating the news organisations producing it.

Prime Minister Albanese said there is “no substitute for Australian news and stories being told by Australian journalists,” emphasizing that journalism plays a critical role in protecting democracy and informing the public.

The government believes the previous News Media Bargaining Code is no longer strong enough—especially after Meta chose not to renew several commercial agreements with Australian publishers worth around $70 million annually.

How the New Levy Works

Under the proposed system:

Digital platforms earning more than $250 million annually in Australia will be targeted

Companies that refuse to make commercial deals with Australian publishers will face a 2.25% levy on local revenue

Platforms that sign new agreements with media companies can receive tax offsets of 150% to 170%

Any money collected through the levy will be reinvested into Australia’s news sector

This approach is designed to reward cooperation while ensuring platforms cannot simply avoid their responsibilities by removing news content from their services.

Supporting Local and Multicultural Journalism

The government says funding distribution will prioritise organisations employing Australian journalists and may also include stronger support for multicultural and independent publishers.

This is seen as a move to strengthen regional reporting, local journalism, and diverse voices across the country.

Communications Minister Anika Wells said large digital platforms have an important role to play in supporting the sustainability of Australian media.

Industry Reactions

The proposal is expected to spark strong debate both locally and internationally, particularly from the United States, where concerns have already been raised about new taxes on American tech companies.

Some critics argue platforms may simply reduce news visibility, as seen in Canada and previously in Australia. Others believe the reform is overdue and necessary to protect public-interest journalism.

Despite differing views, the government says the goal is simple: if platforms profit from trusted journalism, they should help fund it.

What Happens Next?

The draft legislation is expected to be introduced to Parliament during the winter sitting period later this year.

If passed, it could significantly reshape the relationship between Australia’s media industry and the world’s largest digital platforms.

As news consumption increasingly shifts online, Canberra is making it clear: the future of journalism must be protected—and big tech will be expected to play its part.